What Is SEO?
Search Engine Optimization (SEO) is the effort to organically rank well on a search engine results page.
The popular search engines, Google, Yahoo!, and Bing serve both organic and paid results for your keyword searches and ranks them based on their definitions of relevancy. SEO refers to increasing position in organic results for a given keyword rather than utilizing the search engines' paid ad services. Optimizing a page or a website can consist of fundamental steps or complex processes depending on both on-site and off-site factors. Once, a plan is identified the next steps are to execute it, monitor results and make adjustments in an ongoing effort to rank well and maintain positive results.
Why is SEO Important?
Ranking well equates to visitors to your site.
Driving visitors to a site is crucial for any online business to survive and thrive. Effective Search Engine Optimization places pages higher in a search engine's results translating to more exposure and more traffic. This is true because most users never move past the first page of Google, Yahoo! or Bing. Many times on-site SEO efforts overlap with customer conversion efforts which drive sales up because making your content attractive to visitors is often the same as making it appealing to search engines. This effort generates more traffic to a site and more conversions, which translates to more revenue.
What Type of Search Engine Optimization Do You Need?
Then you need a
SEO Analysis Report
We will review your site checking that it meets fundamental SEO practices and make recommendations on how to improve your on-site Search Engine Optimization.
Then you need a
Keyword Ranking
Report
We will run a keyword report that identifies your ranking for each term for up to 20 keywords. This is a fast way to identify your current positions and measure your efforts in the future.
Then you need
Competitive
Landscape Report
We will run a keyword ranking report for your site and compare your results to your competitors' sites as well. This information becomes helpful to measure your efforts and to monitor your competitors' activity.
