.pet Pre-Register Domain - .pet Domain Information

Mission and purpose

.PET will be the Internet's pet resource. The TLD will provide individuals and businesses a namespace to establish meaningful and relevant identities related to their connection with their interest in and love of pets, and to promote organizations, companies, products and services especially geared toward people who identify themselves as participating in that lifestyle. The primary purpose is to foster a sense of shared identity and trust among individuals, businesses and organizations that identify with this distinction.

We anticipate a variety of reasons that businesses, organizations and individuals would want to acquire domain under the .PET TLD.

Businesses and organizations may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information.

Pet-related organizations, such as rescue leagues, health and wellness groups, adoption places, animal shelters, and other non-profits could use .PET to promote the missions of their group. Non-profit associations can promote the events of their association, such as dog or cats shows, and provide breed information to their community stakeholders.

Individuals may use .PET domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their involvement with the pet owners' lifestyle.

In the United States alone, there are over 78 million owned dogs and 86 million owned cats (http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html), as well as the businesses and organizations that serve pet owners' needs. There are also millions of bird, reptile, fish and small animal owners who may have an interest TLD».

Afilias anticipates capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .PET TLD and will wish to be early adopters. Therefore, we forecast having approximately 25,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.

i. General goals

.PET will be an open TLD, generally available to all registrants (except in the Sunrise period). The domains can be used for any purpose, including for business use, for personal use and by organizations. There are no content or use restrictions for this TLD.

Afilias will launch and sustain .PET to support the needs of stakeholders in the pet community. Afilias will design and position the .PET TLD to be known as one of the premiere resources on the Internet to find information related to pets. The company will engage in marketing and branding, as well as outreach and marketing support to registrars to establish this idea in the minds of the public. .PET will be designed to be user friendly, easy to use, interesting, and relevant to the concerns of people participating in this lifestyle. Afilias then plans to sign up key registrars to register the first waves of .PET registrants; we plan to invest in a new TLD launch, complete with media outreach, PR campaigns and social media programs.

ii. How .PET adds to the current space

At the end of 2011, there were 95.5 million registered .com domain names and 220 million total registered domain names (Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/), affording decreasing ability for individuals, organizations and companies to establish meaningful and contextually relevant Internet identities.

The .PET TLD not only opens up more options for participants in the pet-owning lifestyle who are seeking to establish an Internet identity, but also allows them an option to create an identity more in line with their interests and affinities. Business who proudly offer pets and pet-related products and services will be able to highlight this in a manner not available in existing TLDs, potentially expanding their reach to their target markets, but more importantly, focusing their branding efforts. Associations will have a contextually relevant domain extension that matches the purpose of their organization.

iii. User experience goals

One of the primary benefits to registrants of participation in the .PET TLD is that they can build clear, easily accessible identities that will facilitate people sharing such a lifestyle to be more likely to find the information they are seeking. Individuals, organizations and companies will be able to establish Internet identities which are more closely aligned with their existing identities and branding, rather than modifying their name or brand to adapt to the current choices available, making it easier to be searched for and discovered by customers and Internet users. This will help to build confidence and reduce ambiguity for users.

Users searching for pet-related information will have the ability to focus their search within the TLD and have far more manageable search results.

iv. Registry policies

.PET will be an open TLD, generally available to all registrants (except in the Sunrise period), with the following exception:

We reserve the right to terminate ownership of domain names for people who have been convicted of animal abuse and determine that no websites will be allowed to promote cruelty to animals of any kind.

In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least five years.

The roll-out of our TLD is anticipated to feature the following phases:
• Reservation of reserved names and premium names, which will be distributed through special mechanisms (detailed below).
• Sunrise — the required period for trademark owners to secure their domains before availability to the general public. This phase will feature applications for domain strings, verification of trademarks via Trademark Clearinghouse and a trademark verification agent, auctions between qualified parties who wish to secure the same string, and a Trademark Claims Service.
• General Availability period — real-time registrations, made on a first-come first-served basis. Trademark Claims Service will be in use at least for the first 60 days after General Availability applications open.

The registration of domain names in the .PET TLD will follow the standard practices, procedures and policies Afilias, the back-end provider of registry services, currently has in place. This includes the following:
• Domain registration policies (for example, grace periods, transfer policies, etc.) are defined in response #27.
• Abuse prevention tools and policies, for example, measures to promote WHOIS accuracy and efforts to reduce phishing and pharming, are discussed in detail in our response #28.
• Rights protection mechanisms and dispute resolution mechanism policies (for example, UDRP, URS) are detailed in #29.

Other detailed policies for this domain include policies for reserved names.


Reserved names

Registry reserved names
We will reserve the following classes of domain names, which will not be made generally available to registrants via the Sunrise or subsequent periods:
• All of the reserved names required in Specification 5 of the new gTLD Registry Agreement;
• The geographic names required in Specification 5 of the new gTLD Registry Agreement, and may be released to the extent that Registry Operator reaches agreement with the government and country-code manager;
• The registry operator's own name and variations thereof, and registry operations names (such as registry.tld, and www.tld), for internal use;
• Names related to ICANN and Internet standards bodies (iana.tld, ietf.tld, w3c.tld, etc.), and may be released to the extent that Registry Operator reaches agreement with ICANN.

The list of reserved names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know which names have been set aside.


Premium names

The registry will also designate a set of premium domain names, set aside for distribution via special mechanisms. The list of premium names will be published publicly before the Sunrise period begins, so that registrars and potential registrants will know that these names are not available. Premium names may be distributed via mechanisms such as requests for proposals, contests, direct sales, and auctions.

For the auctioning of premium names, we intend to contract with an established auction provider that has successfully conducted domain auctions. This will ensure that there is a tested, trustworthy technical platform for the auctions, auditable records, and reliable collection mechanisms. With our chosen auction provider, we will create and post policies and procedures that ensure clear, fair, and ethical auctions. As an example of such a policy, all employees of the registry operator and its contractors will be strictly prohibited from bidding in auctions for domains in the TLD. We expect a comprehensive and robust set of auction rules to cover possible scenarios, such as how domains will be awarded if the winning bidder does not make payment.

v. Privacy and confidential information protection
As per the New gTLD Registry Agreement, we will make domain contact data (and other fields) freely and publicly available via a Web-based WHOIS server. This default set of fields includes the mandatory publication of registrant data. Our Registry-Registrar Agreement will require that registrants consent to this publication.

We shall notify each of our registrars regarding the purposes for which data about any identified or identifiable natural person ("Personal Data") submitted to the Registry Operator by such registrar is collected and used, and the intended recipients (or categories of recipients) of such Personal Data (the data in question is essentially the registrant and contact data required to be published in the WHOIS). We will require each registrar to obtain the consent of each registrant in the TLD for the collection and use of such Personal Data. The policies will be posted publicly on our TLD web site. As the registry operator, we shall not use or authorize the use of Personal Data in any way that is incompatible with the notice provided to registrars.

Our privacy and data use policies are as follows:
• As registry operator, we do not plan on selling bulk WHOIS data. We will not sell contact data in any way. We will not allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations.
• We may use registration data in the aggregate for marketing purposes.
• DNS query data will never be sold in a way that is personally identifiable.
• We may from time to time use the demographic data collected for statistical analysis, provided that this analysis will not disclose individual Personal Data and provided that such use is compatible with the notice provided to registrars regarding the purpose and procedures for such use.

As the registry operator we shall take significant steps to protect Personal Data collected from registrars from loss, misuse, unauthorized disclosure, alteration, or destruction. In our responses to Question 30 ("Security Policy") and Question 38 ("Escrow") we detail the security policies and procedures we will use to protect the registry system and the data contained therein from unauthorized access and loss.

Please see our response to Question 26 ("WHOIS") regarding "searchable WHOIS" and rate-limiting. That section contains details about how we will limit the mining of WHOIS data by spammers and other parties who abuse access to the WHOIS.

In order to acquire and maintain accreditation for our TLD, we will require registrars to adhere to certain information technology policies designed to help protect registrant data. These will include standards for access to the registry system and password management protocols. Our response to Question 30, "Security Policy" provides details of implementation.

We will allow the use of proxy and privacy services, which can protect the personal data of registrants from spammers and other parties that mine zone files and WHOIS data. We are aware that there are parties who may use privacy services to protect their free speech rights, or to avoid religious or political persecution.

Afilias has adopted the above-mentioned and other policies to ensure fair and equitable access and cost structures to the Internet community, including:
• no new burdens placed on the Internet community to resolve name disputes
• utilization of standard registration practices and policies (as detailed in responses to questions #27, #28, #29)
• protection of trademarks at launch and on-going operations (as detailed in the response to question #29)
• fair and reasonable wholesale prices
• fair and equitable treatment of registrars

As per the ICANN Registry Agreement, we will use only ICANN-accredited registrars, and will provide non-discriminatory access to registry services to those registrars.


Pricing Policies and Commitments

Pricing for domain names at General Availability will be $25 per domain year for the first year. Applicant reserves the right to reduce this pricing for promotional purposes in a manner available to all accredited registrars. Registry Operator reserves the right to work with ICANN to initiate an increase in the wholesale price of domains if required. Registry Operator will provide reasonable notice to the registrars of any approved price increase.

We will protect names with national or geographic significance by reserving the country and territory names at the second level and at all other levels within the TLD, as per the requirements in the New TLD Registry Agreement (Specification 5, paragraph 5).

We will employ a series of rules to translate the geographical names required to be reserved by Specification 5, paragraph 5 to a form consistent with the ʺhost namesʺ format used in domain names.

Considering the Governmental Advisory Committee (GAC) advice "Principles regarding new gTLDs", these domains will be blocked, at no cost to governments, public authorities, or IGOs, before the TLD is introduced (Sunrise), so that no parties may apply for them. We will publish a list of these names before Sunrise, so our registrars and their prospective applicants can be aware that these names are reserved.
We will define a procedure so that governments can request the above reserved domain(s) if they would like to take possession of them. This procedure will be based on existing methodology developed for the release of country names in the .INFO TLD. For example, we will require a written request from the country's GAC representative, or a written request from the country's relevant Ministry or Department. We will allow the designated beneficiary (the Registrant) to register the name, with an accredited Afilias Registrar, possibly using an authorization number transmitted directly to the designated beneficiary in the country concerned.

As defined by Specification 5, paragraph 5, such geographic domains may be released to the extent that Registry Operator reaches agreement with the applicable government(s). Registry operator will work with respective GAC representatives of the country's relevant Ministry of Department to obtain their release of the names to the Registry Operator.

If internationalized domains names (IDNs) are introduced in the TLD in the future, we will also reserve the IDN versions of the country names in the relevant script(s) before IDNs become available to the public. If we find it advisable and practical, we will confer with relevant language authorities so that we can reserve the IDN domains properly along with their variants.

Regarding GAC advice regarding second-level domains not specified via Specification 5, paragraph 5: All domains awarded to registrants are subject to the Uniform Domain Name Dispute Resolution Policy (UDRP), and to any properly-situated court proceeding. We will ensure appropriate procedures to allow governments, public authorities or IGO's to challenge abuses of names with national or geographic significance at the second level. In its registry-registrar agreement, and flowing down to registrar-registrant agreements, the registry operator will institute a provision to suspend domains names in the event of a dispute. We may exercise that right in the case of a dispute over a geographic name.