.casa Pre-Register Domain - .casa Domain Information

CASA will be used specifically for Spanish-speaking customers and users that want to target the Spanish-speaking market. CASA will be a generic TLD that will be open to any user, but focused on three main positioning messages. These areas of focus are: the ʺReal Estate Marketʺ, ʺEverything for the Homeʺ and a general ʺPersonal Spaceʺ focus. The word ʺcasaʺ translates to English as ʺhomeʺ so the gTLD will focus on various ʺhomeʺ related targets. Weʹll want the use of the gTLD to be wide open and available to anyone, yet keep the logical ʺhomeʺ message for users.

From a ʺReal Estate Marketʺ perspective CASA will support Spanish-speaking realtors, lessors or owner-sellers and their online needs in their efforts of selling or renting homes. The CASA gTLD can also provide a reliable and trusted space for those Spanish-speaking home buyers or renters to look for information on homes for sale or rent, realtors, lessors and owner-sellers. CASA Registrars will make it easy for Spanish-speaking home sellers or lessors to use their listings to create a website instantly through development tools, such as Go Daddyʹs InstantPage® product. In addition, we will support CASA Registrars so they may offer month-to-month registrations as an optional service to registrars. Why pay for a year if the domain name will not be needed for a year?

As an "Everything for the Homeʺ target, CASA will target fashion, decor, recipes, coupons, remodeling, and do-it-yourself (DIY) content for Spanish-speaking buyers and visitors. Buyers of the CASA gTLD will have a place to sell the ʺEverything for the Homeʺ as well as share content, tips, tricks, newsletters, etc. as it relates to content and business specific to ʺEverything for the Home.ʺ

And as a general interest gTLD, CASA will leverage the meaning of ʺhomeʺ as a ʺPersonal Space.ʺ For Spanish-speaking customers, we would position CASA as their ʺPersonal Spaceʺ on the Internet. CASA will be the place for individuals to share information, businesses to provide ʺAbout Usʺ details and the perfect location for individuals that are Home Based businesses to share who they are as an individual as well as a business owner. No matter how technology changes, or what you do online, you will always have your CASA on the Internet.

The CASA gTLD will benefit the Spanish-speaking home marketing registrants by fulfilling the following goals:

Real Estate Focus:

1. Providing a unique marketing tool to Spanish-speaking sellers or lessors of homes;

2. Spanish-speaking realtors, home sellers or lessors, and property managers may use the gTLD to market themselves as trusted providers to Spanish-speaking customers;

3. Registrars can offer aligned products that are a simple and straight-forward implementation of a website that ties to a property listing;
3.a. For example, realtors could list a home in the Multiple Listing Service® (MLS®) database, as they do today, buy a domain name for a select period of time (monthly, recurring/auto-renewable) and then populate their website with data about the home to gain added exposure for the property;
3.b. Pictures can be uploaded, and seller or rental information, maps, and detailed information of the property will be instantly available;

4. The registrar may offer monthly billing options, which will be available, to establish short-term, reduced-cost domain name(s) and/or website(s);

5. External marketing campaigns would utilize multiple direct marketing venues to target all realtors, sellers, home owners, lessors and property managers interested in marketing homes to the Spanish-speaking public.

Everything for the Home, Personal Space and Real Estate Focus:

1. Like Go Daddy, registrars will be required / encouraged to provide specialized and trusted customer and sales team support in the Spanish language, specifically to assist the Spanish-speaking registrant;

2. Registrars will also be encouraged to offer other online services that will assist the registrants with getting online with their CASA domain name, such as the 50+ other products that will be provided via GoDaddy.com to help build specialized sites to address and benefit the specific needs of interested users;

3. As a registry, Go Daddy would allow registrars the ability to offer private registrations to the registrants, which will protect the registrantʹs contact information.

CASA users will be Spanish-speaking customers, who will benefit by having:

1. A trusted place to find a reliable Spanish-speaking realtor, home seller or home lessor, or sites that are focused on ʺEverything for the Homeʺ or a virtual ʺhomeʺ space online for personal or business use;

2. Real Estate focus:
2.a. Detailed information on home sales or rentals made available via full and complete websites based on targeted home listings;
2.b. Easy access to detailed information about homes, provided to users in their native language;

3. Registrars will also be encouraged to offer other online services that will assist the registrants with getting online with their CASA domain name, such as the 50+ other products that will be provided via GoDaddy.com to help build specialized sites to address and benefit the specific needs of interested users;

4. A reliable and trusted place to go for Spanish-speaking content as it relates to ʺEverything for the Homeʺ or your virtual ʺPersonal Spaceʺ on the web.

Go Daddy does not anticipate any significant social costs beyond the potential desire by some entities or individuals to engage in defensive registration of their trademark strings. The operating rules covering this are detailed in Go Daddyʹs response to Question 28, and consist generally of the following practices. As a registry, Go Daddy would not directly provide abuse services to registrants of non-GoDaddy registrars, but will reserve the right to intervene in abuse situations where the registrar was slow or failed to act. As a registrar all abuse involving domain names registered with or through Go Daddy or Go Daddyʹs affiliates may be reported to abuse@godaddy.com, or via Go Daddyʹs existing 24x7 abuse hotline at 1-480-624-2505. Go Daddy has a long-standing policy of investigating every complaint received, responding appropriately, and taking necessary action to mitigate the reported abuse.

1. Multiple applications for the same domain name will be resolved on a first come/first serve basis.

2. Cost benefits will result from the fact that initial costs will be kept to a minimum for a CASA domain name (less than $3.00 per month).

3. Cost benefits will result from an efficient, inexpensive, targeted marketing tool that will provide increased exposure to home buyers or renters.

4. Go Daddy would commit to no price increases during the first 2 years of a 10 year agreement. During years 3-10 Go Daddy would commit to no more than three (3) price increases of not more than 7% per increase. In all cases Go Daddy would provide 90 days notice prior to the new price becoming effective. At this time, Go Daddyʹs financial projections do not incorporate any such increases, but Go Daddy would agree to limit Go Daddyʹs price increase plan to no more than stated above, if any at all.

Go Daddy anticipates that geographic names will be a significant component of the gTLD use case, in particular for establishing an online presence for location-specific real estate properties. Therefore, there will be no restrictions on geographic names at the second (or higher) level.

Go Daddy will consider objections from governments that believe a second-level (or higher level, if offered by Go Daddy) registration infringes on a protected geographic name. Protected geographic names include strings in the "ISO 3166-1 alpha 3" country list, and the "Country Name Conventional Short Form List," both listed in English ASCII.

An appropriate representative (for example, the agency or ministry responsible for managing telecommunication or Internet affairs) or the Government Advisory Committee (GAC) member associated with the country or territory shall send notification of objection. Go Daddy may then, in its sole discretion, take action against the registration, up to and including suspension, deletion, and blocking future registration.